Commercial Awareness: 2 Days

This introduction to Commercial Awareness business studies explains the answers to the following questions:

  • Why is it important to make a financial case for change, how do we do it and what role does the business analyst play?
  • What is financial accounting and how do we interpret the financial documents?
  • Why are cash flow and budgeting so important and how do we do cash flow analysis?
  • How do we measure the performance of a business? What is a business balanced scorecard? What are ratios and how do they help us?
  • What does “value” mean and how can Value Chain Analysis help us?
  • How do we analyse the environment outside the business?
  • How do we understand the product portfolio of the business and the place of our products in the market place?
  • How do we understand the culture and group dynamics of an organisation and why it behaves as it does?
  • Why does an organisation structure itself in a particular way and what are the different types of organisation structures? What is a function and how does an organisation manage the boundaries?
  • What is an operating model?


Some of the topics covered by Commercial Awareness:

  • Value Chain Analysis
  • Porter’s Five Forces
  • Boston Box
  • Organisational culture
  • Balanced Business Scorecard
  • Group formation
  • Organisational structure
  • Rules and procedures
  • Operating models
  • Functions
  • Boundaries
  • Building a finance case: payback, discounted cash flow, net present value (NPV) and internal rate of return (IRR).
  • Financial Planning, e.g. budgets
  • Balance Sheet
  • Profit and Loss
  • Cash Flow
  • Ratios